Food Order Integration

Online ordering platforms are no longer extra income for restaurants but a main sales channel. So what do you gain by managing those channels from one place?

A considerable share of a mid-sized restaurant's turnover now comes from online ordering channels. There are businesses whose evening delivery volume exceeds their dine-in sales.

Customers no longer stay loyal to a single app; they switch depending on the promotion and the delivery time. Being present on three or four platforms at once has therefore become standard. Appearing in more shop windows means more orders.

But every platform has its own tablet, its own panel and its own screen. This is exactly where integration comes in.

What Is Food Order Integration?

It is an automatic connection between your business account on the ordering platforms and your till or business software. The moment a customer places an order it lands directly on your screen; nobody has to read it off a tablet and key it into the till again.

In short, integration reduces work you run across four separate tablets to a single screen.

The Journey of an Order

• The customer places an order. Because the menu, price and stock information come from your own system, they are always current.
• The order lands on your screen. The address, payment type and customer note come through in full, and the receipt prints automatically.
• You confirm and prepare. The preparation time is sent to the platform instantly, and the customer sees it in their app.
• Status updates automatically. "Out for delivery" and "delivered" appear on both sides at the same moment.
• Turnover and deductions are recorded. You do not wait for month-end to see what each channel earned you.

What Does Each Platform Offer?

• Uber Eats / Trendyol GO: Trendyol GO has moved under the Uber umbrella and the platform now operates under that name. Getir's food and grocery delivery business joined the same group following Competition Board approval. You reach a wide audience across all 81 provinces, with live courier tracking and regular campaigns.
• Yemeksepeti: the longest-established platform, operating since 2001. Thanks to a user base that has built the habit, the repeat order rate is high; carefully prepared menu images noticeably raise conversion here.
• Migros Yemek: founded in 2022 and serving all 81 provinces, this platform comes out of the grocery ecosystem. Being a shop window with relatively less competition gives an advantage in standing out in listings.
• GetirÇarşı: continues as a separate rapid delivery channel for businesses such as grocers, delicatessens, nut shops and florists.

What Does Integration Gain You?

• Order errors fall. With no manual entry, returns caused by the wrong item or an incorrect address largely disappear.
• Preparation time shortens. Faster delivery means better ratings on the platforms.
• Menu and prices are managed in one place. A single update reaches every channel; an item that sells out closes everywhere.
• Staff focus on their real work. Nobody needs to wait beside a tablet.
• Profitability becomes visible. Under the new regulation, commission, delivery and advertising charges are shown item by item. Because an integrated setup gathers and reports these, you can compare what each channel earns you.

How Do You Start?

• Panel details are gathered. We obtain the connection details we need from each platform's business panel.
• The menu is mapped. Products, portions and extra options are matched to their equivalents in your till.
• Test orders are sent. The order flow, status updates and cancellation scenarios are each tried in turn.
• You go live. The system is switched on and your team is shown how to use the new screen.

Who Is It Suitable For?

It suits any business managing more than one ordering channel at once — from single-site restaurants and cafés to multi-site chains, from cloud kitchens to retail points making rapid deliveries, such as grocers and delicatessens.

Frequently Asked Questions

How long does setup take? For a single-site business with a well-organised menu, usually a few days. The main factors determining the time are menu preparation and application approvals on the platform side. Do I need to change my till software? In most cases no. A connection layer can be built on top of your existing setup. If the internet goes down, will I lose orders? In the setups we build, every incoming order is recorded; once the connection returns, the orders appear in full. Does it make sense to be on four platforms at once? The great majority of businesses in the sector still sell through a single platform. Because integration absorbs the operational load, an extra channel no longer means extra work.

Why Arca Yazılım?

We have worked for years in enterprise software, SAP consultancy and custom software development. We approach ordering platform integrations with that same enterprise perspective.

• We build something that lasts. When a platform changes its rules, only that connection is updated, not your whole operation.
• We work with your existing system. Whether it is ERP, SAP, till software or your own programme, we adapt the connection to your setup.
• We stay with you after installation. When a problem arises, a team that can identify which side it is on and resolve it is always reachable.

We work at different scales, from single-site businesses to multi-site chains. We listen to what you need and recommend the solution that suits you best.

To find out more about this subject you can reach us on 0312 256 72 78, and for detailed information and our other solutions you can visit www.arcayazilim.com.